WordPress SEO Quick-Start Book: Three Key Strategies for Success

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WordPress SEO is a term that most people are familiar with. Search engine optimization (SEO), if you’re not familiar with it, refers to the various strategies, tactics, and best practices that are used to rank websites high in search engine results. Combining actionable steps with plugins that simplify complicated tasks, both novice and experienced users can tackle WordPress SEO.

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What is SEO? Why does it matter?

Websites are designed to bring people to your site and make them clients, customers, members, or leads. The biggest challenge in a world of 1.8 billion websites is to get your website noticed by as many people as possible. SEO is the solution.

SEO is a technique that search engines use to index, find and display individual pages on a website. If SEO is done correctly, pages such as blogs, articles, and products will appear high in search results when visitors search for specific terms. This increases traffic to your site, which in turn leads to more sales and client registrations.

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Although SEO can be complex, most tasks and strategies can be broken down into these three categories.

On-page SEO: This affects visible elements on site pages like page URLs and titles and subtitles. Content organization, keywords, breadcrumbs, images, and keyword phrases.

Technical SEO: This includes behind-the scenes details such as sitemaps, page loading speed, search engine indexing and site security.

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Off-page SEO: This is about building backlinks to your website from other websites or social media channels. It helps increase authority and rank for your site.

SEO can be viewed as a three-legged stool. Each leg or category must be strong for your website to stand. Many people find that on-page SEO is more straightforward than technical and off-page tasks. It’s crucial to use SEO strategies for all three.

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